Informz Marketing
Saratoga Springs, NY



Phinney Design Group was hired by Informz, Incorporated, a Digital Marketing Solutions company, to design their new corporate headquarters, including selections of furniture, fixtures, and equipment. The design included space for eight different departments, integrating private and open offices, meeting areas, collaboration and support spaces, and access to a green roof for outdoor work and recreation. Many spaces were integrated throughout the departments where staff can break-out into teams, brainstorm or lounge between projects. The green roof and break room/lounge were also designed so that team members could sit with a laptop and work away from their desks with Wi-Fi or Ethernet access.

The design for the project utilized Informz’s logo colors throughout the materials used including a mix of carpet tiles, accent paint colors and furnishings to unify the different departments and common spaces. Weathered grey ash wood plank accents were used at the entry reception canopy and main gathering space for employee break and meetings. Stainless steel and dark grey industrial style lighting was mixed with conventional 2×2 and 2×4 acoustical suspended ceiling fluorescent lighting. Warm cork flooring was used at the employee lounge, which also multitasks as a meeting room.

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